The Licensed Trade faces severe penalties for failing to satisfactorily check young purchasers for ID. Retailers, pub companies, fuel outlets, clubs and DIY stores spend considerable sums of money in training staff, often just to be let down on the shop floor. Trading Standards will impose fines and possibly licence suspension on outlets who fail Government "stings"

Our teams of young purchasers work for you in strengthening your policies and demonstrating that you are applying due diligence. We have been involved in a number of licence reviews where the implication of our work has saved an outlets licence.

For more comprehensive information, we run two major industry websites at :
www.think21.co.uk
www.challenge21.co.uk

Free Challenge 21! posters are available at: www.challenge21.co.uk/pos.html